About RITA


Welcome to RITA
the responsive interactive advocate and a tool for our time

RITA is harnessing emerging technologies from the entertainment industry to innovate future models of personalised care. Finding a cost-effective means of supporting an aging population to live freely and independently is a challenge. The development of the Responsive InTeractive Advocate (RITA) could revolutionise how an individual’s personal, social, emotional and intellectual needs are understood and met, enabling and prolonging their ability to live as independently as possible, in their own homes if desired. RITA will create a digital champion, in the form of a humanised avatar, providing a friendly interface between the individual, family, friends, professions
and services.

RITA brings together three primary elements

RITA: The Avatar

















Wendy talking about RITA

Listen to our team member, Wendy, explaining RITA on the radio earlier this year.
This clip is reproduced with the kind permission of Radio Solent.